Oyuna: Sample Sale Shot by Moe Sawada

Oyuna: Sample Sale Shot by Moe Sawada

We worked with Oyuna upon the completion of 藏 Zou, for a sample sale pop-up project in early July. Oyuna is a directional and design-led clothing label that focuses on the exploration of cashmere from Mongolia. The photographs taken by Moe Sawada below hoped to capture the richness of the fabric brought by the label. […]

Cadbury Joy Boutique: Interior Shots By Moe Sawada

Cadbury Joy Boutique: Interior Shots By Moe Sawada

Who doesn’t enjoy chocolate, and shoes? Our job involved in the project was so trivial compare to what was achieved by Russell Beck Studio and Golin, it was lovely to work with them all. We would like to thank our photographer Moe Sawada for these fantastic shots of the interior. Enjoy. Until next time. – […]

Hana

Hana

I’m sure many would find the culture of Japan fascinating, enchanting, exotic, sophisticated and etc., this sentence may never end. When I was growing up I was surrounded by things from this small yet influential island, the anime/cartoon, the manga/comics, the games, the fashion, and once again it’s a long list. Even the genre of […]

藏 Zou: Behind the Scenes

藏 Zou: Behind the Scenes

I had to say it has been a somewhat difficult couple of months given the time we had, but we managed to pull through. Please excuse the quality of the images as they were quick snaps during installations. We would like to say thank you to all the helps that we got, our sponsors, our […]

Metamorphose: Behind the Scenes

Metamorphose: Behind the Scenes

I’ve always liked the shop though none of us here at SPON cycles, it’s very technical on the other hand, very geeky, and it gives a tiny little bit of a glimpse to the world of Japan. What is it not to like. I took some photos before the exhibition installation in the shop began, […]

What is SPON?

What is SPON?

What is ‘SPON’? We get mistaken for ‘Spoon’, ‘Sponge’, ‘Sponsor’ even, from time to time, which aren’t necessarily bad names for a company, quite quirky ones in fact, depending on the nature of the business of course. But no, we aren’t those. ‘SPON’ is short for ‘Spontaneous’, that’s how we like to do things, we like to […]