R1 – Rebranding
Date: May 2015
A partnership with R1, one of the finest independent boutiques in Nagoya, Japan offering ‘Honest Clothing” – exceptionally crafted but reasonably priced garments from local Japanese designers.
SPON innovated the boutique by designing a brand new website, collaborating with local illustrators, providing creative direction for both store interior and product photoshoot, as well as handling sales enquires and communication from international customers.
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