R1 – Rebranding

Client: R1

Date: May 2015

A partnership with R1, one of the finest independent boutiques in Nagoya, Japan offering ‘Honest Clothing” – exceptionally crafted but reasonably priced garments from local Japanese designers.

SPON innovated the boutique by designing a brand new website, collaborating with local illustrators, providing creative direction for both store interior and product photoshoot, as well as handling sales enquires and communication from international customers.

Website Design:



Illustrator: Motohiro Okada
Photo editing: Yunting Zhang